| Project Title |
Tiger Bites |
| Project Type |
Brand Extension |
| Client |
University Project (Tiger Tiger) |
| Client Background |
Tiger Tiger is a highly successful chain of Bars; Each Tiger Tiger has a bar, a club and a restaurant. Tiger Tiger is very popular with the slightly older more sophisticated office crowd, compared to that of other high street bars. |
| Target Market |
21 – 35 year old young professionals |
| Description |
I was set the task to take Tiger Tiger into a new market; With Tiger Tiger having a reputation for good food, the choice was obvious. I wanted to create a range of meals aimed at the existing Tiger Tiger market, to be sold in supermarkets. Since Tiger Tiger restaurants serve fresh food, I felt ready-meals would compromise the brand. I came up with the concept of semi-prepared meals, comprising of all the ingredients one would need to make a simple delicious meal. This concept has since popped up in all the major supermarkets! |
| |
|
| |
Next Project >>>
|
|
|
