Project Title	Techno Social Club
Project Type	Brand Creation and Flyer Design
Client	Charlie Houston
Client Background	A brand new adventure for Charlie (co-owner of audiopollen). With audiopollen going from strength to strength Charlie wanted to move into the Techno scene, A scene in which Charlie regularly DJs, This is very exciting times, Charlie now has enough money in the bank to book huge international DJs, and wants a new brand to do this.
Target Market	18 – 30 year old clubbers
Description	The most minimal design I have ever created, Charlie told me he would have one huge headliner for every event so I made the headliner speak for itself. Every flyer had lyrics from each DJs most famous track, written as if it was a quote from the DJ. Charlie did some market research and handed 20 people within his target market an envelope containing 20 flyers (replicating the flyer packs he will be using), the TSC flyer being one of them. The people were asked to pull out the flyer that instantly stood out to them. An incredible 16 out of the 20 people pulled out the TSC flyer!
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