Project Title	Scratch Customisation
Project Type	Brand Creation
Client	University Project
Client Background	N/A
Target Market	16 – 30 year old fashionable males, looking to be unique
Description	After much research into the fashion industry, there seems to be a trend to be unique, more so than ever before, customers have been known to queue for hours and spend £100s of pounds to get a limited edition pair of sneakers, some sneakers have become so sort after that “fakes” have started to appear, and people are even customising similar sneakers to look like limited edition pairs. Scratch is a concept for a store to sell existing brands of jeans and sneakers (which can easily be taken into other lines in the future) and customise them to the client’s requirements. The name ‘Scratch’ was chosen for several reasons. 1 – To make your own mark 2 – To look beneath a surface 3 – Fashion has many links to music (a DJ scratching)
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