Project Title	Electrofly
Project Type	Brand Creation / Extension
Client	Audiopollen (Charlie Houston)
Client Background	With Audiopollen now being well established and the music and club scene ever evolving, they wanted to make a move into the ever growing Electro House scene. Electro House was slightly harder (musically) than the familiar vocal house sound of Audiopollen, and the fun friendly image of audiopollen did not quite fit in.
Target Market	18 – 30 year old clubbers
Description	I created a similar brand to Audiopollen, that would easily work alongside the existing brand (so joint nights could be held) as well as being able to work independently. The fly character has a harder angrier feel than the Audiopollen bee, which reflects the music.
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